Business - essays

Successful Use of Rhetoric in Apple’s “Get a Mac” Advertisement

Advertisement has become an integral part of modern life. People watch and read around five hundred of them a day, what illustrates its natural incorporation into one’s life, bringing a variety of messages. Therefore, advertisements construct a platform of propaganda that can effectively...

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Supply Chain Management Systems

With the increasing levels of competition in the world, organizations have not only been compelled to reduce their production costs to cope with the market demands and restructure their organizations systems to enhance offering of quality services but also to create and...

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Crimes of Social Media

Besides serious physical and mental health issues, another area that suffers greatly from social media invasion is the social sphere in general and privacy in particular. People’s both present and future reputations may be ruined because of the social media...

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Public Relation And Promotion In Travel And Tourism

Public relations refer to all the activities that are geared towards maintaining relationships with people or organizations. It is an indirect selling communication whose importance cannot be overlooked. Effective public relations has the ability of influencing...

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The Efficiency of Persuasion in Commerce

Nowadays, the everyday life of an average person is full of advertisements and persuading statements. It seems that every company, organization or institution is trying to influence the consciousness and emotions of a person in order to make the person make the right choice, which implies buying a certain product...

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Economic Factors of the Second World War

The Second World War is often considered the most extensive war in humankind’s history. At least 100 million people drawn from more than 30 nations participated in the war. Owing to the fact that the Second World War was a total war – there were no restrictions with respect to the goals pursued, combatants and territories involved and the weapons utilized...

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